ABOUT US

Pathway is a performance media agency that capitalizes on Omnicom Media Group’s multi-billion dollar marketplace investment.

We operate with a boutique feel to provide personalized service for clients and offer nimble and cutting edge media services including strategic planning, advanced analytics, continuous optimization and aggressive media investment management to maximize results.

APPROACH

Our approach to delivering positive results reflects our unique view of today’s evolving media landscape.

We know that as technologies change, so does the way people digest the media and entertainment they choose. This understanding fuels an all-encompassing performance strategy that utilizes forward-thinking data tech and a dedicated client-focused team to drive brand visibility and results.

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Pathway’s planning process for driving demand generation is grounded in the belief that deeper consumer insights lead to more creative and impactful ideas that achieve the best business results.

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In today’s world, we have access to so much information, that we all need stats gurus. Our Performance Insights group delivers on data and analytics; they’re our stats gurus – our marketing science team.

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We understand the need to prove your investment is profitable. In fact, we want to prove it to you! Our process, people, analytics, tools, innovation and technology ensure the strongest performance marketing approach.

CULTURE

We believe in community.

That means our employees are a top priority. So, we care about their wellness and personal and professional growth. We offer first rate health and savings benefits, time-outs for socializing and enjoying perks, and top notch professional learning and development opportunities. We represent some of the world’s biggest, most innovative and downright cool brands.  We want to be the best, and to do that, we need our employees to be at their best.

It also means we foster ongoing relationships and support philanthropic groups like the Pediatric Cancer Foundation, Starlight Children’s Foundation and Dress for Success.  We also are active in the Omnicom Media Group Diversity Council, taking part in events to commemorate Hispanic Heritage Month, Black History Month, International Women’s Day and LGBT/Pride Month.

Our community starts at the center of it all, in New York City. Our Madison Avenue office is perfectly situated for lunchtime ice skating at Rockefeller Center and after work visits to Broadway, Times Square and Central Park.  With daily restaurant spotlights in our lobby and a rooftop sky lounge giving a bird’s eye view, our home at 437 Madison makes it a breeze to get to know one of the greatest neighborhoods in the greatest city in the world.

If you’re interested in joining our team, please email pathwaycareers@omnicommediagroup.com.

LEADERSHIP

  • Wendy Arnon

    President

  • Dale Travis

    Managing Director

  • Sheri Rothblatt

    Managing Director

  • Eileen Wrobel-Katz

    Managing Director, Investment

  • Janet Barnard

    Group Account Director

  • Brian Sypniewski

    Group Account Director

  • Anna Klayman

    Digital Group Account Director

  • Simmy Owens

    Director, Business Development

Careers at Pathway

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  • OUR COMMITMENT TO EQUAL OPPORTUNITY

    At Pathway Group, we are committed to expanding opportunities for all employees without regard to race, color, religion, gender, age, national origin, sexual orientation, sexual identity, disability or any other characteristic. Each person is valued for his or her talents, expertise, experience and perspective.

    DIVERSITY & INCLUSION

    At Pathway Group, our people are our greatest asset. We are committed to fostering an inclusive environment that attracts, engages and retains the best possible talent. Our diversity of experiences, backgrounds, locations, viewpoints and ideas is what makes us a great place to work and differentiate us as an employer of choice.

Office

Address: 437 Madison Avenue, 7th Floor; NY, NY 10022

Phone:  212-590-7043

Contact Us