Advanced Analytics
In today’s world, we have access to so much information, that we all need stats gurus. Our Performance Insights group delivers on data and analytics; they’re our stats gurus – our marketing science team. They also bridge the gap between day to day optimization and long term econometric modeling.
In addition to the countless syndicated tools at our disposal, we’ve developed best-in-industry proprietary tools. To overcome response fragmentation and optimize results, we employ these tools to quantify cross-channel synergies, real-world timing effects and channel specific response curves.
Powered by the vast resources of OMG’s Annalect Group and supported by our proprietary platform ART3.0, Pathway delivers the fastest, most accurate integrated performance tracking.