Jasmine Lee | Digital Group Account Director

Jasmine has over 15 years of expertise in communication strategy and digital marketing across multiple verticals, from finance, entertainment, CPG, healthcare and telecommunications. She is highly regarded for her ability to lead and develop audience first strategy, innovative integrated programs, test new acquisition tactics, and comprehensive measurement plans.

Wendy Arnon | President

As the CEO of Pathway, Wendy is the leader behind the integration of data, media, technology and analytics to drive business results. Wendy provides senior-level guidance, strategic counsel and Omnicom Media Group resource support to clients and partner agencies. She has been instrumental in developing and promoting a holistic view with implementation of 24/7 automation for full media optimization. She has championed the shared service model that promotes efficiencies in media investment, research, technology infrastructure and process for offline and digital media. Prior to taking on this role, Wendy served as the Media Director at WPP, where her strategic leadership guided the agency to a new brand response positioning in the industry. Wendy is an industry leader, having served as Chairman of the AAAA’s Direct Marketing committee. She is currently a member of the AAAA’s Media Measurement and the AAAA’s Digital Marketing committees.

Dale Travis | Managing Director

Recognized as a Media All-Star by AdWeek and Media Week, Dale brings over 25 years of experience to the table and has worked on a wide range of accounts spanning several categories from retail and telecommunications to travel and pharmaceutical. His expertise extends across all forms of media from television, radio and print, to digital channels and emerging platforms. He also has extensive experience in developing robust accountability solutions through econometric modeling that have helped clients improve marketing ROI, drive business results and justify marketing spend to C-suite executives.

Demand Generation

Pathway’s planning process for driving demand generation is grounded in the belief that deeper consumer insights lead to more creative and impactful ideas that achieve the best business results.

Cost Savings

Our investment specialists are uniquely equipped to deliver the absolute lowest cost with the highest quality to meet each client’s goals.

It’s routine for us to achieve savings over previous agencies.  Yeah, we’re really good at this.

Sheri Rothblatt | Managing Director

Sheri leads major client relationships to success by inspiring multi-discipline teams to deliver highly successful integrated media solutions. With over 20 years of experience, she is always grounded in client business objectives and profitability goals, analysis and optimization for both mass and niche targets. Her offline and digital expertise makes her one of Pathway’s most valued team members.

Advanced Analytics

In today’s world, we have access to so much information, that we all need stats gurus. Our Performance Insights group delivers on data and analytics; they’re our stats gurus – our marketing science team.  They also bridge the gap between day to day optimization and long term econometric modeling.

In addition to the countless syndicated tools at our disposal, we’ve developed best-in-industry proprietary tools.  To overcome response fragmentation and optimize results, we employ these tools to quantify cross-channel synergies, real-world timing effects and channel specific response curves.

Powered by the vast resources of OMG’s Annalect Group and supported by our proprietary platform ART3.0, Pathway delivers the fastest, most accurate integrated performance tracking.

Measurable & Quantifiable Growth

We understand the need to prove your investment is profitable. In fact, we want to prove it to you! Our process, people, analytics, tools, innovation and technology ensure the strongest performance marketing approach to build your brand and drive growth with the deepest efficiencies, lowest media rates and greatest profitability.

Eileen Wrobel-Katz | Managing Director, Investment

Eileen has over 20 years of industry experience and is responsible for Investment strategy development and our positioning in the TV/Video marketplace. Eileen is instrumental in the development of advanced tools and technology that provide clients with speed, accuracy, efficiency and improved quality. Her high level strategic thinking, combined with her knowledge of industry trends and the marketplace overall, make her a well-respected member of the media community.

Janet Barnard | Group Account Director

Janet has over 20 years of media expertise that spans a range of industries such as pharmaceutical and insurance, as well as travel, hospitality and retail. Janet provides highly targeted strategic guidance to clients with action driven and brand based business initiatives. She is skilled at determining the right approach and media mix to grow mature brands and those in a launch mode. Janet is also well versed at servicing clients with both U.S. based and international needs.

Brian Sypniewski | Group Account Director

A 24 year veteran of the media business, with experience spanning both the Investment and Strategy worlds, Brian has, again and again, exceeded client expectations by delivering strong business results. Brian fosters a collaborative work environment, encouraging team members to challenge each other to find the best solutions for their clients’ needs. While he requires a strong work ethic, he also encourages creativity and innovation. This management approach inspires passion for the work across the team.

Liz Nash | Senior Director, Performance insights

Liz leads Pathway’s Performance Insights team and facilitates the achievement of client goals by infusing insight derived from expertise bridging online and offline platforms, data analytics and the development of advanced tools.    With over 20 years in media, Liz contributes throughout the process by translating client goals into media parameters, developing custom segmentations, establishing measurement plans or analyzing results to optimize performance.   She oversees a team with diverse backgrounds and challenges them to approach projects with a strong methodological foundation from which innovative, creative solutions can be found.

Simmy Owens | Director, Business Development and Marketing

Simmy has 20 years of marketing and business development experience across several industries including media, advertising, healthcare, financial services, sports, and entertainment. Her training in accounting and marketing is the foundation to her strategic business vision and analytical expertise. Simmy has a proven track record of helping businesses grow their brands and revenues, which she attributes to her results oriented approach and relationship based management style.